The collaboration between Sir Mix-A-Lot, Chex Mix, and Frender's VFX team

Sir Mix-A-Lot's "Baby Got Back" hit No. 1 on the Billboard Hot 100 in 1992, and thirty years later, Chex Mix brought the hip-hop legend back to remix it for the return of their bagel chip. The result, "Bagel is Back," was directed by award-winning director Daps and features content creator Chrissy Allen. Shot entirely on green screen, the video gave FRENDER's VFX team room to build seamless scene transitions and swap backgrounds to match the track's playful, high-energy tone. From color correction to compositing, the team's attention to detail helped bring the snack-inspired collaboration to life, resulting in a fun, polished video that fans praised for both its visual effects and Sir Mix-A-Lot's signature rhymes.

Sir Mix-A-Lot’s dropped the catchy track  “Baby Got Back” in 1992. The song would ultimately peak at No. 1 on the Billboard Hot 100 — making it one of the most popular tunes to come out of  the early ’90s.

Chex Mix is bringing its bagel chip back to Traditional Chex Mix—with a little help from hip-hop legend Sir Mix-A-Lot. To remix the classic in a way only Sir Mix-A-Lot and Chex Mix can, the mix master is releasing a remix of his hit “Baby Got Back” for the first time in the song’s 30-year history.

The duo teamed up to create a snack-inspired remix and corresponding music video, aptly titled “Bagel is Back.”
Hip-hop legend Sir Mix-A-Lot has teamed up with Chex Mix to bring back the iconic bagel chip and they've brought in the expertise of Frender's visual effects team to make it happen.

The music video, directed by Daps, was shot on a green screen, allowing Frender's VFX team to work their magic and bring Sir Mix-A-Lot's vision to life. The team used cutting-edge technology to create seamless transitions between scenes and change the background to match the rapper's playful energy.
⠀
Frender's VFX artists utilized a range of tools and techniques to ensure that the video had a consistent and polished look. From color correction to compositing, their attention to detail brought the music video to life, making it a visual feast for fans.

The result is a fun and energetic video that perfectly captures the spirit of Sir Mix-A-Lot's collaboration with Chex Mix. The team at Frender's have once again proven their expertise in creating high-quality visual effects, bringing this snack-filled celebration to life in a truly epic way.

"Baby Got Snacks!" has already gained a huge following, with fans raving about the fantastic visual effects and Sir Mix-A-Lot's catchy rhymes. Frender's VFX team should be proud of their contributions to this memorable collaboration.