FRENDER Recognized at the 47th Telly Awards with Three Wins in Craft: Visual Effec

FRENDER, a Los Angeles-based award-winning VFX and post-production studio specializing in music videos, commercials, branded content, CGI, cleanup, retouching, and high-end visual effects, is proud to celebrate a strong showing at the 47th Telly Awards.

This year, FRENDER received three wins in the Craft: Visual Effects category and also contributed VFX to several additional Telly-recognized music videos and commercial projects.

For the team, this recognition reflects more than awards. It represents creative trust, collaboration, and the growing role of high-end post-production in shaping the final image for artists, brands, directors, agencies, and production companies.

As a trusted visual effects partner for music videos and commercials, FRENDER works across a wide range of post-production needs — from cleanup, compositing, retouching, beauty work, and 3D to seamless visual enhancements that make every frame feel complete.

FRENDER received three awards in the Craft: Visual Effects category:

Silver Winner
Kelsea Ballerini — Emerald City

Silver Winner
Merrell — Good Things Await!

Bronze Winner
Oakley | Travis Scott

Each project carried its own visual language, production demands, and creative challenges. From cinematic music video storytelling to bold commercial imagery, the work required precision, visual control, and a deep understanding of how VFX can support the director’s vision without overpowering it.

At FRENDER, visual effects are never treated as decoration. They are part of the visual architecture of a project — helping the image feel complete, polished, and emotionally aligned with the story.

Sometimes the work is highly visible. Sometimes it is almost invisible. In both cases, it shapes how the audience experiences the final piece.

The 47th Telly Awards marked a highly competitive season, with nearly 14,000 entries submitted by creators, brands, agencies, production companies, and studios from 55 countries.

This record-breaking season also reflects the increasing importance of animation, visual effects, and post-production craft across professional video formats. Today, VFX plays a central role not only in spectacle, but also in refinement, storytelling, brand identity, and the overall cinematic quality of a project.

For a visual effects studio like FRENDER, this moment highlights how essential post-production has become in modern content creation — whether for music videos, commercials, branded films, trailers, digital campaigns, or short-form visual storytelling.

Beyond FRENDER’s direct wins in Craft: Visual Effects, the team also contributed VFX to several other Telly-recognized works:

Laura Pausini + Yami Safdie — Eso y Más
Silver Winner, General — Music Video

Ricky Martin + Carin León — A Medio Vivir
Bronze Winner, General — Music Video

Luis Fonsi + Laura Pausini — Roma
Bronze Winner, General — Music Video

Ajinomoto — The Gyoza Has Landed
Gold Winner, General — Food & Beverage
Silver Winner, Craft — Directing

Together, these projects demonstrate the range of visual storytelling FRENDER contributed to this season — from country music and Latin music videos to lifestyle campaigns, outdoor commercial visuals, and food and beverage advertising.

Different formats. Different audiences. Different creative languages.

One thing connects them all: the final image matters.

The Telly-recognized projects FRENDER contributed to this season were shaped by a wide range of creative voices across music videos, commercials, and branded content.

Among FRENDER’s three wins in Craft: Visual Effects, Merrell — “Good Things Await!” was directed by Ezra H Garcia, Kelsea Ballerini’s “Emerald City” was directed by Patrick Tracy, and Oakley | Travis Scott was directed by Tyler Ross, professionally known as White Trash Tyler.

FRENDER also contributed VFX to several Telly-recognized Latin music videos directed by Carlos Pérez: Laura Pausini + Yami Safdie — “Eso y Más,” Ricky Martin + Carin León — “A Medio Vivir,” and Luis Fonsi + Laura Pausini — “Roma.”

In commercial and branded storytelling, FRENDER’s VFX work was also part of Ajinomoto — “The Gyoza Has Landed,” directed by Miles Cable and AJ Favicchio.

Together, these projects reflect the diversity of visual storytelling FRENDER supports as a trusted post-production partner — from music videos and artist-led visuals to commercial campaigns and brand films.

One thing connects them all: the final image matters.

At FRENDER, the work often lives in the details: the clean edge, the invisible removal, the refined transition, the controlled light, the seamless composite, and the final polish that makes every frame feel production-ready.

VFX can transform a scene, but it can also protect it. It can make a frame more cinematic, more believable, more refined, and more powerful without calling attention to itself.

That is the craft behind the final image.

As an award-winning post-production company, FRENDER continues to support artists, brands, directors, producers, and creative teams with high-end visual effects for music videos, commercials, and branded content.

We are grateful to the artists, brands, directors, producers, agencies, and creative teams who trusted FRENDER with these projects. We are also proud of our team, whose talent, focus, and precision stand behind every detail.

Congratulations to all the winners and creative teams behind this year’s Telly-recognized work.